Building authority within your chosen area of focus or topic may help you establish and build your personal brand by connecting your expertise to your name. A great way to build your authority is to provide useful content and information for people seeking the expertise you provide. One way is to have your own blog with relevant information and another way to help drive traffic to your blog as well as provide useful information is by freelance writing for online article sites.
Spreading your expertise through a few select online article/content site will help you reach your target audience when they are browsing the web searching for information. When your name starts to appear each time they do a search, you start to build upon your authority. For example, lets say your expertise is in wine tasting. You establish a blog about wine tasting and update it often and with valuable useful content. As people search online with the keyword "wine tasting" your blog comes up. They continue on their search and your name again pops up over and over again on various sites with the same topic. This is a tactic used by many authors and successful people using personal branding to spread their name and expertise. If nobody has heard of you, your authority is low, but if all paths lead to you, then your authority within your chosen specialty increases.
I have chosen to write about "Personal Innovation" and if you do a google search for personal innovation, I am sure you will find me on the first page. You will also find me on other sites where I have chosen to put time into providing content. This helps me develop my name, my chosen area of expertise as well as develop my personal brand. Being a freelance writer has many benefits of helping you to achieve this goal as well as have the potential to help you earn some extra income in your spare time.
One of the sites I have chosen to write for is called Suite101 and here you can:
- Choose your own topics
- Set your own hours and work from home
- Earn lifetime royalties
- Put your work in front of millions of monthly readers
- Build your online brand
- Work with professional editors
- Learn how to write for the web
The great part about being a freelance writer is that you can truly do it in your spare time or on the weekends. I enjoy writing, so it helps feed my desire to write and whenever I submit an article, it will be working for me on an ongoing basis to help build my online personal brand and to build my authority. So if you enjoy writing or want to learn, I think this is a great way to get your feet wet and build your personal brand by writing as a freelance writer. I suggest giving it a try! To learn more: Apply to write for Suite101, home to the web’s most useful articles. Get Published, Read and Paid. APPLY NOW!
